5 web optimization strategy you should follow for better Performance

Primary purpose of web optimization is to maintain a website in a way a that loads faster in any device. Then comes the layout designs and information. Web optimization is nothing but the steps that helps a website to stay user friendly and up to date according to the algorithms to stay in rank.

Why You Need an Optimized Website?

Even the world is getting habited with the digital world, still there are so many business owner who still not conscious about how a website can be beneficial to them. There is no need that your website needs to be product selling one where people will buy your products. Around 60% people search for services or products over online before making a purchase from store. A website with proper web optimization strategies will help you to maintain your website speed, layout, navigation etc. to keep rank in SERP that will generate traffic.

An Overview of Web Optimization

As already stated, website needs to keep up to date accroding to trends as any visitors visit website to read the information first before making a purchasing decision. If your website fails to show the right information or if your website is far away from user friendly layout then you can consider that your business will fall apart from the competition.

The term web optimization stands for the steps one can follow to boost the website performance. Web performance means how fast a website opens when a user wants to visit. This is not important for the users who use high end devices, but this is important for the people who browse from low end devices or mobile phones.

Web Optimization Strategies

Some Best practiced Web Optimization strategies

Mobile friendly optimization

One of the Google’s algorithm that already rolled out in 2018 is mobile first index, means, search crawlers will crawl and index the websites first which are mobile and cross-device friendly. So, as a website development company we always suggest our clients to build a website that is cross device friendly so that you never miss a single potential traffic.

Mobile friendly optimization is important part in web optimization and one need to optimize this things in a website

  1. Make your website responsive and adjust images for cross device usage.
  2. Use short and informative tittles and paragraphs that is easier to read on mobile devices.
  3. Avoid full screen popups that hides the content and hard to close.

Use Better Hosting

Another important note in web optimization is using better hosting services. There are 3 types of web hosting used globally – 1. Shared Hosting, 2. VPS hosting and 3. Dedicated Server.

Most popular among these 3 are shared hosting as it is the cheapest and fast way to get your website online. With shared hosting you actually share the same CPU, RAM and Disk space. So always try to get the fastest web servers when you use shared hosting.

VPS and dedicated servers are quiet faster than the shared one. VPS uses multiple servers to deliver content and if your traffic rate are medium or if you own a e-commerce website where traffic rate is optimal then you can go for VPS hosting.

Dedicated servers are most expensive where you own your own server. This is fastest hosting server and to maintain this you might need a system administrator.

Principles of Good Website

Optimize the Size of Images

In web optimization strategy, size of images in a website matters too for performance. Users always attract to a website that has eye catching images. E-commerce business websites also need different pictures of products that helps a customer to understand the products they want to buy. Adding lots of picture increases user engagement while there is a negative side that is using images increases the file size which slows down the site load speed.

Try to compress the images before uploading in the servers to maintain the load speed. There are several online tools that one can use to compress the images like JPEGmini, TinyPNG etc.

Reduce Extra Plugin/ Minify JavaScript and CSS

If you are using dynamic layouts then plugins are your add on for website design and development. Web Optimization means, you need to reduce the usage of extra plugins on your website. It is recommended to use the necessary plugins only as the more less plugin you use the less time will use to load the website.

Minifying JavaScript and CSS files will also help to reduce the site load speed. If your website uses lots of JavaScript and CSS files then it uses a lot of HTTP request to load the site. Try to group all JavaScript files and also do the same for CSS so it use less HTTP request which will help to boost the site loading speed. Some tools to minify the JavaScript and CSS files are Script Minifier, Grunt etc.

Reduce the Usage of Web Fonts

Another useful web optimization strategy is to reduce the usage of web fonts in websites. Use of web fonts in websites are very popular but using web fonts again adds extra HTTP requests and makes your site slower to response. In order to maintain the web site speed you can use the styles that only needed to use. Also you can prioritize fonts based on browser support and can use Local Storage to store with base 64 encoding.

There are thousands web optimization strategy that you need to follow to keep your website smooth and faster in response. We as a Web Development company in Howrah, West Bengal, follows all the best practiced web optimization strategy to build websites that is user friendly and fast in response. We develop various types of websites and app including Satta Matka Gaming apps, android apps, dynamic and static website development etc. Our websites are build with analyzed marketing strategy so that your investment turns into a long time asset.