TYPES OF DIGITAL MARKETING IN HOWRAH, Today, digital marketing is one of the most important strategic initiatives for businesses. Many people turn to the internet for information on businesses and products as consumers like to be educated about their purchases. Using different digital marketing strategies to promote your business and products digitally will help you reach your audience through the channels that they’re already engaging with.
So before beginning our learning on the types of digital marketing, let us first understand what is digital marketing, TYPES OF DIGITAL MARKETING IN HOWRAH.
TYPES OF DIGITAL MARKETING IN HOWRAH
SEM or Search Engine Marketing is generally considered to cover both PPC and SEO work. Bringing in traffic to your website via search engines is no easy task, that’s why SEO and PPC work to look into bringing said traffic in through both paid and unpaid means. PPC paid advertising, and SEO, which works on bringing in organic traffic. This doesn’t mean that SEO work is free, but we’ll get into the details below.
Keywords lay at the core foundations of any search engine marketing strategy. Firstly you need to identify the keywords that are relevant to your business’s services or products. The keywords need to be ones that your prospective customers are highly likely to use when making a search query. One way easy way to get started with keywords is by using Google Keyword Planner, TYPES OF DIGITAL MARKETING IN HOWRAH.
SEO is a common and crucial type of digital marketing.
SEO is the art of ensuring that your webpages and articles feature as high as possible on relevant searches. SEO is organic advertising, meaning you don’t bid on positioning. Instead, you optimize your website, pages and articles, using various techniques to ensure that your website features as a top result when relevant keywords are searched, TYPES OF DIGITAL MARKETING IN HOWRAH.
How it Works
Through keyword research and ranking analysis, we determine how you fair against your competitors for keyword rankings. We then work on optimizing your website and the content on it for search engines, as well as building quality links both to and from your website, in order to allow your website to be crawled efficiently. Your content is crawled by search engine robots, or crawlers, to collate the data and index it in search engine archives. Then, when a relevant search term is used, Google will return your site as a result. The ranking determines how relevant your site is to a user’s search term, TYPES OF DIGITAL MARKETING IN HOWRAH.
3. Pay-per-Click (PPC)
PPC is sort of like a paid version of SEO. Instead of optimising your site for search engine prioritisation, you actually bid for advertising space for certain keywords on search engines. The bidding process involves complex algorithms on the side of the search engine, but ultimately there are a few aspects that the advertiser should prioritise:
- Bid amount
- Quality of advert
- Formats (including various extensions)
- Expected clickthrough rate (CTR)
These combine to give advertisements an ‘Ad Rank.’ The Ad Rank is compared to competing advertisements to determine where the advertisement places if it places at all.
Extensions allow for those who see the advertisement to take specific actions. For example, a call extension allows the advertisement viewer to click a button and call your business.
How it Works
By bidding on a selected keyword or search term, you can make your way into the 4 ad spaces on offer by Google. Through tools like Google AdWords, PPC pros work on finding keywords that your website will perform well, and dependent on the competition, CPC is determined. Through bidding on keywords, against competitors, your ad appears in relevant search results and will charge you if a user clicks on your ad, TYPES OF DIGITAL MARKETING IN HOWRAH.
4. Social Media Marketing
Social media is here to stay, and it’s so intrinsically entrenched in our daily lives that it makes sense to utilise it in your digital marketing campaign.
You can use various social media like Facebook, Twitter, Instagram, Snapchat, and YouTube to market your brand to an increasingly large audience. You can use these platforms for directly advertising your products or, more powerfully, for publishing content relevant to your brand that entertains, teaches, and drives interaction with your audience.
How it Works
Through like campaigns and targeted ads, the goal is to grow your following on social media in the hopes of gaining more business through these platforms. Sites like Facebook collect data about your likes and interests, as well as personal factors like age, location etc. All of this information is available to Facebook business users to create targeted ads to appear on a select demographic’s news feed. These ads can be used to promote products, services or entice users to ‘like’ your page, keeping them up to date with your posts, TYPES OF DIGITAL MARKETING IN HOWRAH.
5. Content Marketing
This style of marketing is a little different than the previous ones we’ve mentioned. It’s not so much about directly marketing products and services to customers, but rather creating enriching and valuable content that enhances customer experience. Some of the biggest brands in the world will actively post blogs, images and videos relating to their business that are entertaining and informative too. It’s what establishes your business as a brand and essentially what makes your customers like you more. It’s like promoting your brand without the aim to an incentive to sell anything behind your posts – simply providing information that is both enriching and engaging.
How it Works
Through posting blogs, videos and images, you build up a loyal consumer base, that visit your site for content that serves a purpose. Whether that be informative content about your business or industry knowledge you share, your customers will appreciate the effort behind every blog or video you post. It’s about listening to your customer needs and producing what they want. If your content is share-worthy enough, it can help drive in traffic and potentially more business, v.
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